Style has always been personal.

I have spent my whole career around beautiful clothes. But the thing I have always cared about most is the woman wearing them.

Work With Jeminee
Close-up portrait of a woman in a beige coat

Where it begins

Women don’t want to be told what to wear. They want to feel understood.

Every woman who has come to me has had a story behind her wardrobe – a new role, a changing body, a life that has quietly outgrown her clothes. What she wanted was not another trend, but someone who would listen, take the time to understand her, and help her feel like herself again.

That belief has shaped everything I do.

Woman in black tailoring

Two decades in luxury

Where I Learned What Real Service Means

My career began in luxury fashion, and for more than twenty years it has taken me through some of the world’s most respected houses and stores – from Louis Vuitton in Paris to Selfridges, Harvey Nichols and Harrods, and later Westfield London.

Those years taught me about cut, fabric and quality. More importantly, they taught me what genuine, discreet, personal service looks like – and how rarely women truly receive it.

  • Louis Vuitton, Paris
  • Selfridges, Harvey Nichols & Harrods
  • Westfield London
Client in a camel jacket after a styling session

A business of my own

Building Something More Personal

Over time, I realised that the moments I valued most were the private ones: the client who finally saw herself clearly in the mirror, the woman who stopped apologising for her body and started enjoying getting dressed.

So I built my own styling business around exactly that. No scripts and no sales targets – just one-to-one styling, by appointment, shaped entirely around the woman in front of me.

What I’ve learned

What More Than 3,000 Women Taught Me

Styling thousands of women showed me that the familiar handful of body types simply doesn’t reflect reality. Through that experience I developed my own styling method, which identifies 24 distinct body shapes – a more precise, more reassuring way of understanding why some clothes work beautifully and others never quite do.

01

No two women are the same

Proportions, posture and frame vary far more than standard sizing allows for.

02

Your body isn’t the problem

Once you understand it, choosing silhouettes, lengths, necklines and fabrics becomes simple.

03

Life shapes style

The right wardrobe reflects how you actually live – not just how you look.

04

Confidence follows clarity

When you know what works, getting dressed stops being a daily question.

My work today

Private Clients, Brands & Businesses

  1. 01

    Private Clients

    One-to-one styling, wardrobe edits and personal shopping for women in London, and across the UK and internationally by arrangement.

  2. 02

    Brands

    Private style experiences, hosted events and collaborations with luxury brands and boutiques.

  3. 03

    Businesses

    Masterclasses, talks and client experiences focused on presence, confidence and professional image.

Work With Jeminee